British content creators, who may lose a big chunk of their audiences, say they see the app as a gateway to AmericansIf TikTok disappears from the US, it won’t just be its 170 million American users who will lose out.British TikTokers and business owners have told the Guardian they will also lose a sizeable chunk of their audiences after a ban. The video app has become a key gateway to Americans for the UK’s online video creators, who make a living from accruing views and making sponsored content deals. With the ban scheduled to go into effect on Sunday, a US-sized hole will appear in the global userbase. Continue reading...
The main idea of the article is the potential detrimental impact a US TikTok ban will have on British TikTok creators.
While the ban mainly affects US users, it significantly impacts British creators who rely on a large US audience for views, sponsorship deals, and income.
The article highlights the close connection between British and American TikTok communities, emphasizing the loss of cultural exchange and the challenges creators face in rebuilding their audiences on other platforms.
The main idea of the article is the potential detrimental impact a US TikTok ban will have on British TikTok creators. While the ban mainly affects US users, it significantly impacts British creators who rely on a large US audience for views, sponsorship deals, and income. The article highlights the close connection between British and American TikTok communities, emphasizing the loss of cultural exchange and the challenges creators face in rebuilding their audiences on other platforms.
